Words + Pictures = Web - Latest Comments

Re: Measuring ROI of Your Social Media Marketing Campaign

Buddy Scalera — Sat, 12 May 2012 07:34:30 -0000

Wow, thank you, Ann. If we help our clients to achieve, measure, and report success, they will continue to see social media as viable channels for sharing their brand messages. If we fail to measure the effort, next year their dollars will go elsewhere.

Thanks for the comments. I hope to see you more often!

Buddy

Re: Measuring ROI of Your Social Media Marketing Campaign

anndonnelly — Sat, 12 May 2012 03:00:39 -0000

This it's a great post Buddy. I always tell clients they need to schedule in time to measure their progress, so they know they are getting something from their online (and offline) marketing efforts. Very few get the chance to do it. I'll be pointing them to this post for an easy way to see how.

Re: Buying vs Earning Twitter Followers

Shawn — Sat, 05 May 2012 15:48:51 -0000

You should try out the service buy twitter followers from buytwitterbuddies.com

Re: StumbleUpon Paid Discovery Fails

Buddy Scalera — Fri, 13 Apr 2012 19:40:55 -0000

Jeremy - That's a good answer there on Quora. I think that the idea behind Paid Stumble is great. If they can figure out a way to drive more qualified traffic, I would try it again. In the meantime, I think that Google AdWords tends to drive some really good traffic.

Did you try Paid Discovery? Did it work for you?

Re: StumbleUpon Paid Discovery Fails

Jeremy — Fri, 13 Apr 2012 14:30:54 -0000

Hello,

I came across this post as I was researching people's experiences with Paid Discovery.

I thought you might find this article interesting about Paid Discovery and high bounce rates.

http://www.quora.com/Does-Stum...

Essentially, the way Stumble Upon works most analytics programs (like Google Analytics) will record high bounce rates.

Of course since you experienced pretty decent bounce rates with organic SU traffic vs that of Paid Discovery it might not be applicable here.

Anyway, just thought I'd share.

Re: CNET Says “Dek, Dek, Dek”

Buddy Scalera — Thu, 05 Apr 2012 07:07:45 -0000

This was an early post.

Re: Guy’s Guide to Pinterest: Pinning Testosterone

Buddy Scalera — Sat, 31 Mar 2012 09:18:06 -0000

Michael - Pinterest is what you make it. Pin what you like and what makes you happy.

Do you have a link to your Pinterest that you would like to share?

Re: Guy’s Guide to Pinterest: Pinning Testosterone

michael logan — Sat, 31 Mar 2012 08:47:12 -0000

Thanks for the article, Buddy. I have been exploring the Pinterest waters for about a month...my experience is very similar to yours. Mostly just having fun...recently began a board on which I pin pictures of women's hair styles that I like...and I began it with some trepidation...I want to have fun on Pinterest, and brand, but not interested in being seen as sexist. Finding a lot of very cool outdoor images that are getting repinned frequently.

Re: Guy’s Guide to Pinterest: Pinning Testosterone

Buddy Scalera — Thu, 08 Mar 2012 21:23:05 -0000

Thanks, Ashley. I think that guys should pin what they want. If they like fashion, post fashion. If they like cars, post that. Pinterest has really grown to be a nice place where you express your passions, no matter what they are.

If you return, please post your Pinterest address. I'll check out what you're pinning.

Here's mine again http://pinterest.com/buddyscal...

Re: Guy’s Guide to Pinterest: Pinning Testosterone

Ashley Drake Gephart — Thu, 08 Mar 2012 21:04:31 -0000

Great points about Pinterest not being just for "girls". I've been telling people it's what you make it. You want a girly experience you can have it but you can also have the more "manly" one too. Thanks for visiting and commenting on my post! Sharing this one now.

Re: Guy’s Guide to Pinterest: Pinning Testosterone

Buddy Scalera — Tue, 06 Mar 2012 11:07:31 -0000

Check this out. Traci Gregory (heavy-hitter that I follow on Twitter @TraciGregory ) posted a quote from the blog. This is amazing. I've never been quoted before! Whoo!

http://pinterest.com/pin/54817...

Re: Guy’s Guide to Pinterest: Pinning Testosterone

Buddy Scalera — Mon, 05 Mar 2012 18:26:36 -0000

Forgot to add that my personal Pinterest is:
http://pinterest.com/buddyscal...

Re: In the event of a Zombie attack

Buddy Scalera — Sun, 12 Feb 2012 18:29:23 -0000

Jen - I'm thinking that home, doors locked, windows boarded, food hoarded, and waiting for the frost of winter is probably the way to go. As long as there's water, you can hang in there a long time.

Re: In the event of a Zombie attack

Jenstar5505 — Sun, 12 Feb 2012 18:20:09 -0000

Well, honestly I would stay inside my home until I almost couldn't defend it anylonger. Then I would Find the nearest Yaght; stock it- and head for the Gulf until I had to return for supplies. Don't get me wrong, I would love to stay and fight, if it were just me. But "IRL" I have two kids to protect. :)

Re: The “Idea Etherverse” (or How to Be More Creative at Work)

Buddy Scalera — Sun, 05 Feb 2012 15:25:55 -0000

I've powerless to the lure of spicy crunchy tuna rolls.

Re: The “Idea Etherverse” (or How to Be More Creative at Work)

Craig Phares — Sun, 05 Feb 2012 15:19:04 -0000

Spicy crunchy tuna rolls work wonders for creativity

Re: BN vs Amazon for What’s Left of Books

Dragoncoda — Sun, 05 Feb 2012 13:41:42 -0000

Buddy,
Yes, it will change. However, we must remember that commerce will always try to find ways to ensure people will pay for something. I can picture a live-author signing event where a fan can immediately download a authorized author-signing edition while waiting in line for them to have the author sign the digital screen to personalize the book for the one time. This of coarse will come at a higher price than the standard edition...do not underestimate the industrys ability to see profit.

Re: The “Idea Etherverse” (or How to Be More Creative at Work)

Buddy Scalera — Sun, 05 Feb 2012 11:18:05 -0000

Thanks, Jesse. People of all types in all careers should express their ideas and creativity. That's not something that should be exclusive to people in the Creative Services department.

Buddy

Re: The “Idea Etherverse” (or How to Be More Creative at Work)

Jesse de Agustin — Sun, 05 Feb 2012 11:14:53 -0000

Buddy,

Excellent post on the power of finding & nurturing creative ideas. Encouraging all members of an organization to access the "idea etherverse" yields richer thinking, and different perspectives on a proposed concept.

Jesse

Re: SOPA Blackout Screenshots Including Google, Reddit, Wikipedia

Buddy Scalera — Fri, 27 Jan 2012 23:49:27 -0000

In terms of design, Wikipedia had one of the nicest blackout designs.

Re: eBooks Compared to Cost of Print Publishing

Buddy Scalera — Fri, 27 Jan 2012 23:47:31 -0000

As an author, I am very happy to be working with a publisher. And I suppose in the future, I am going to have to be happy without a publisher, because many publishers will not be able to survive the new publishing model.

You're right, more authors will publish directly and discover their audience through Amazon.

And the digital, ebook assets you buy now from Amazon? There will probably be some newer, hotter technology that will make you want to upgrade certain things anyhow. Don't worry, they'll find new and creative ways to help you part with your money, no matter what year it is!

Re: SOPA Blackout Screenshots Including Google, Reddit, Wikipedia

Aaron Traas — Fri, 27 Jan 2012 10:09:34 -0000

I never realized how utterly dependent on Wikipedia I was until the blackout. I'm glad SOPA is shelved for now.

Re: eBooks Compared to Cost of Print Publishing

Aaron Traas — Fri, 27 Jan 2012 09:19:06 -0000

I think its shameful that books cost more than paperbacks. I'd personally like to see the publisher cut out of the equation, so both the author and consumer make out better. This is going to happen, slowly, as the tools get better, and brick and mortar presence lessens in importance. We se the start of this with iBooks Author, but that's way too limiting in distribution.

Another thing I'd like to get solved is the ecosystem lock in. When I buy an ebook from Amazon, what do I do if Amazon goes out of business in 10 years?

Re: 11 Things Worth Paying for Online

Buddy Scalera — Wed, 25 Jan 2012 22:59:39 -0000

Dude, how did I even forget about hosting? Big omission there. Thanks for pointing that out. Hosting is worth paying for, particularly for a personal branding URL.

Re: 11 Things Worth Paying for Online

Buddy Scalera — Wed, 25 Jan 2012 22:58:30 -0000

Dude, how did I even forget about hosting? Big omission there. Thanks for pointing that out. Hosting is worth paying for, particularly for a personal branding URL.